My work process began with market research, followed by questionnaires with the agency owner. These questionnaires allowed me to gather insights into their visions and preferences for the website.
Starting with low-fidelity prototypes in Figma software, I progressed to high-fidelity designs. I was able to create a design that offered a balanced approach: a bit of everything, without overwhelming the user with excessive project images and big amounts of text or lack of information. Each stap was discussed with the agency team in order to avoid conflict of result envisioning.
My goal was to make user get sense of care and attention while browsing on the webpage - same as he would get using Domere services.
Recognizing the importance of user personas, I collaborated with the agency owner to create profiles that would represent agency's ideal clients.
Enterpreneur, Pacific Palisades
Wants his newly purchased house designed family friendly, with mid-century details. Open to various design references and ideas.
Real Estate Agent, West Los Angeles
Interested in staging projects she is selling, primarily apartments in the downtown area.
Goal is to have modern staging that appeals to her target market.
As a summary of competitor research I have created a mood board with all the interesting features me and my client have noticed:
One of the major challenges was the agency owner's strict adherence to specific references. However, my vision for the website was to create a unique and memorable experience, differentiating Domere from similar agencies. After presenting my research and design concepts to the client, we quickly found common ground, including the use of a soft color scheme and dosed information.
This project lasted two months and I really enjoyed working with the small team as an individual designer. Despite the challenges, this project offered an opportunity for development. My self-confidence as a professional expanded as I constantly conducted additional research to offer new and effective design solutions to add some variety of choices for the client. This experience was a good example of the importance to understand client needs in order to deliver great results making client and myself happy .
